johan olofsson

Revolving Powder Decks

From left: Venture's Powder Pig, Euphoria, and Zelix split with Spark Magneto bindings

From left: Venture’s Powder Pig, Euphoria, and Zelix split with Spark R&D’s new Magneto bindings. Photo by Mike Horn

Just returned from a quality backcountry sesh in Crested Butte where we *tested* these sticks from Venture Snowboards and Spark R&D’s 2014 Magneto bindings. The limited-release Powder Pig (only 25 made) is the brainchild of Johan Olofsson – he even drew the graphics. And yes, Spark’s new bindings do fall into the “game-changer” category by saying goodbye to the pin system.

 

Winter is Pretty Sweet

Rider: Johan Olofsson Location: Selkirk Range, B.C. Photo: Mike Horn

Thinking, dreaming and writing about winter today. This image from February 2012 captures the beginning of a long stretch of stormy deep days in the Interior B.C. backcountry. My mind keeps wandering back there… -MH

EXPERIMENTAL “SHAPE SHACK” DIVISION LAUNCHED: EUPHORIA AND ZELIX UNVEILED

Silverton, CO – February 3, 2012 – As a company on the leading edge of design and innovation in the snowboard industry, it’s no surprise that Venture Snowboards, based out of Silverton, Colo., is once again pushing the envelope. For the winter 11.12 season Venture is launching the Shape Shack – an experimental division of the company charged with dreaming up new and innovative board shapes.

“The idea is to take a bit of a mad scientist kind of approach, experimenting with designs that might normally be considered too wacky, and then testing those concepts by offering small batch releases to the public,” says Klemens Branner, Venture’s founder and design engineer. Branner will be heading up the effort, with creative input from big mountain legend Johan Olofsson and the product testing team at Silverton Mountain.

Shape Shack boards will be produced in small, limited edition runs and made available to the public through the Venture Webstore. According to Branner, this small batch approach will allow the company to do market research, boost customer involvement, and create innovative new designs simultaneously. “On the consumer side of things, it gives our … Continued